![]() ![]() Accenture is working with a large Chicago-based consumer goods company to integrate the technology, helping it save time and money to find some marketing magic.įrom campaign slogans to images to social media hashtags, the machine takes cues and prompts to instantly create original advertising concepts. One application, Machine Creative Studio, develops advertising campaigns from scratch. “It will help automate some of the boring jobs.” “AI is all about empowering the human beings to do their jobs,” Chakraborty said. Inside, hands-on AI stations enable clients to see the technology at work in a variety of applications, from customer service and marketing to hammering out legal contracts. The Chicago studio focuses on applications for financial services, health, life sciences, consumer goods and manufacturing industries. Meslar/Chicago Tribune)Īccenture relocated its Chicago office last year to seven extensively renovated floors of the Helmut Jahn-designed high-rise above the Ogilvie Transportation Center, which now bears the company’s name.Īt the heart of the 264,000-square-foot space, the technology innovation hub sits behind a wall of glass, glowing with purple lights and an array of interactive displays, beckoning like a generative AI arcade. Right now, the narrative is focused on cost savings, productivity efficiency gains, but also on new innovations.”Ĭhakraborty, a 25-year veteran of advanced analytics and an AI thought leader, said generative AI is rapidly evolving from experimentation to scaled implementation in 2024, and will be the biggest tech trend over the next decade, generating up to $5 trillion in annual economic impact worldwide.Īccenture’s data and AI senior managing director, Arnab Chakraborty, sits in Accenture’s Chicago offices at Accenture Tower in the West Loop on Dec. ![]() ![]() “We are helping them understand what that business transformation looks like. “It could be a consumer goods client, a bank or insurance company,” Chakraborty said. The innovation spaces offer clients an opportunity to explore generative AI applications that will “reinvent their business” in the coming years, the company said. The company, which has 743,000 employees in 120 countries, recently launched Gen AI Studios at six locations, including its new Chicago headquarters at Accenture Tower in the West Loop. Chicago is at the center of those efforts. “By the end of the year, 50 to 60% of companies will be deploying and implementing AI for employees and customers on an everyday basis,” Ives said.Īccenture, the Dublin, Ireland-based global consulting giant, is investing $3 billion over the next three years and doubling its AI staff to 80,000 employees to help business clients leverage the potentially game-changing technology. While Big Tech players such as Microsoft and Google are rushing to incorporate and monetize generative AI, companies across a full spectrum of industries are also finding new applications to streamline their businesses. ![]()
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